A/B Testing Mastery: What Amazon Won't Tell You - Andri Sadlak’s Keynote at Amazon Business Know How скачать в хорошем качестве

A/B Testing Mastery: What Amazon Won't Tell You - Andri Sadlak’s Keynote at Amazon Business Know How

In this detailed keynote from the Amazon Biznes Know How 2025 conference, Andri Sadlak shares advanced methodologies and structured strategies for optimizing Amazon listings through comprehensive A/B testing - going well beyond the capabilities of Amazon’s native testing tools. Andri Sadlak is a serial entrepreneur and digital commerce expert experienced in scaling 7- and 8-figure Amazon FBA brands. After exiting his first FBA business in 2020, he works with a boutique aggregator to accelerate high-performing brands. Andri is also a co-founder of ProductPinion, an advanced A/B testing platform that empowers Amazon sellers using shopper insights and customer objections. Andri presents his innovative "5-Step Main Image Testing Plan", a rigorous methodology combining qualitative insights and quantitative validation, demonstrated through real-world case studies: 1. Customer Observation – Capturing real customer objections by observing live shopping behaviors. 2. Search Simulation Baseline – Assessing product performance against competitors to identify key opportunities. 3. Conceptual A/B Testing – Generating data-informed image variations driven by initial research insights. 4. Advanced Search Simulation – Measuring the effectiveness of new concepts through enhanced click-share analysis. 5. Amazon Direct Upload & A/B Testing – Validating revenue impact directly on Amazon’s platform. The structured testing framework discussed in this presentation has consistently delivered measurable improvements in conversion rates, click-through rates, and overall sales performance. Get access to all speeches of Conference Amazon Bizness KNOW HOW: https://globalsellers.pro/conference-...