Google Ads PPC Audit & Optimization Tutorial (Step-by-Step Case Study) [2026] скачать в хорошем качестве

Google Ads PPC Audit & Optimization Tutorial (Step-by-Step Case Study) [2026]

Join my Google Ads For Beginners Full Course 👉 https://aliraza.co/udemy/ ✅ Google Ads Audit 👉 https://aarswebs.com/google-ads-audit/ ✅ Google Ads Disapprovals and Fix 👉 https://aarswebs.com/google-ads-disap... ✅ Hire Google Partner PPC Management 👉 https://aarswebs.com/pricing/ ✅ Google Ads Advertiser Identity & Business Operations Verification 👉 https://aarswebs.com/google-ads-adver... ✅ Google Ads Conversion Tracking 👉 https://aarswebs.com/google-ads-conve... ✅ Google Business Profile Suspension Fix 👉 https://aarswebs.com/google-business-... 🔥 Get Your Google Merchant Center Next Fixed NOW! 🔥 ✅ https://aarswebs.com/google-merchant-... ✅ Google Ads Suspension 👉 https://aliraza.co/how-to-fix-an-goog... ✅ Bing Ads Suspension 👉 https://aarswebs.com/bing-ads/ ✅ Hire on Consultation 👉 https://aarswebs.com/strategy-session/ 📩 Custom Inquiries: https://aarswebs.com/pricing/ https://aarswebs.com/contact/ In this video, I walk you through how to audit and optimize a Google Ads PPC campaign step-by-step using a real case study example. You’ll learn how to analyze campaign data, spot wasted spend, improve Quality Score, refine targeting, and optimize bids — plus how to enhance landing pages for better conversion rates. Whether you’re running lead gen or eCommerce campaigns, these strategies will help lower your CPC, improve ROAS, and increase conversions. 📌 What You’ll Learn: Key checks for landing page optimization (above-the-fold content, CTAs, credibility) Using search term reports to add negative keywords Device, location, and ad schedule bid adjustments Analyzing conversion patterns to find high-ROI times & locations Competitor analysis using spy tools Writing personalized ads for different keyword groups Improving Quality Score (CTR, Ad Relevance, Landing Page) Campaign settings optimization (networks, bidding strategies, targeting) How to use Performance Max + Search campaigns together ⏱️ YouTube Chapters: 0:00 – Introduction: Why Campaign & Landing Page Optimization Matters 0:26 – Landing Page Best Practices (Above-the-Fold Content, CTAs) 1:03 – Campaign & Keyword Grouping for Personalization 1:29 – Reviewing Account Data Before Optimization 2:00 – Comparing This Month vs Last Month vs Last Year 3:43 – Understanding Cost Per Conversion Trends 4:25 – Negative Keywords: How to Identify & Add Them 6:51 – Device Performance Analysis & Bid Adjustments 7:47 – Ad Scheduling: Finding Peak Conversion Hours 9:15 – Location Targeting & City-Level Optimization 10:41 – Competitor Analysis (Landing Pages, Offers, Keywords) 13:22 – Using Competitor Keyword Data in Campaigns 14:58 – Ad Assets & Extensions for Higher CTR 15:45 – Keyword Quality Score Optimization 16:41 – Campaign Settings: Networks, Bidding Strategies, Targeting 18:56 – Radius Targeting & Location Presence Settings 20:13 – Additional Settings: Languages, Ad Rotation, IP Exclusions 20:58 – Testing Campaign Types & Seasonal Strategies 21:22 – Final Thoughts & Summary