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Lade Falobi is a fast-growing tech marketing professional and the creator of "Marketing for Geeks" (MFG). In this episode, she discussed with our content lead, Oluwaseyi Esther Osatuyi discussed the mindset, guts, experiments, experiences and strategies that made it possible to scale the newsletter into what founders from African tech companies read. She calls Marketing for Geeks, the '2nd-best marketing newsletter you'll ever read'. Find Lade on LinkedIn - / ladefalobi Subscribe to Marketing for Geeks - https://www.marketingforgeeks.com/ Chapters: 00:01 – Welcome & Introduction 01:53 – Lade’s Fast Growth Journey in Marketing 04:13 – How Past Experiences Shaped Marketing for Geeks (MFG) 10:50 – Doing Marketing Just for the Sake of It (and Why It Fails) 18:06 – Behind the Scenes: Writing & Executing MFG Content 26:28 – The Mindset That Keeps MFG High Quality 28:06 – Staying Consistent With Content Creation 35:42 – The Thinking Behind Monetising MFG 42:10 – When Marketing Plans Don’t Work Out 47:39 – A Hilarious Moment With Twitter/X Folks 52:53 – Who Lade Is Beyond Marketing 57:05 – Lade’s Advice for Aspiring & Growing Marketers 1:00:18 – Final Thoughts & Wrap-Up Find the host at - / theseyilayo Want to improve your skills in tech and product marketing? Check out Treford's live programs and self-paced courses on https://treford.africa/live/?utm_sour... #techmarketing #productmarketing #substack #newslettermarketing #marketingnewsletter #marketingstrategies #marketing