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In this episode of the Build by People Leaders podcast, host Daria Rudnik speaks with Elena Krutova, a seasoned HR and operations leader with over 20 years of experience. Elena shares her journey from recruiter to Chief Operations Officer, highlighting the importance of human-centric leadership, integrity, and delivering tangible results. She discusses strategies for HR professionals to be true business partners, the challenges of leading transformations in both fast-growing and struggling organizations, and the role of AI as an efficiency-enhancing tool rather than a replacement for human connection. Elena also shares her advice for sustaining a successful career after 40, emphasizing persistence, confidence, and continuous learning. Takeaways: HR earns a real seat at the table by delivering outcomes, not just “the right theory”. A sustainable career in fast-growing companies comes from clarity of purpose, strong values, and doing consistent “baby steps”. Moving from HR into broader operational leadership is possible when you understand how people work and can connect human, financial, legal, compliance, and process perspectives. The hardest transformations aren’t growth—they’re restoring health in struggling organizations, making fair but sometimes unpopular decisions with a “surgeon” mindset. AI should boost HR’s efficiency (policies, comms, materials) but never replace human connection. Linkedin - / elenakrutova Company - www.voiso.com Chapters 00:00 Introduction to Build by People Leaders Podcast 01:03 Elena's Journey in HR and Leadership 02:26 Transitioning from HR to Operations 06:45 HR as a Business Partner 10:34 Balancing Human and Financial Aspects in Leadership 11:59 Transformations in Struggling Organizations 14:58 The Role of AI in HR 18:28 HR's Role in AI Transformation 20:48 Building Confidence in HR Professionals 24:51 Driving Career After 40