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Gene Simmons: The Demon Behind KISS

From a humble childhood in Haifa, Israel, to becoming one of the most recognizable faces in rock history, Gene Simmons has lived the ultimate transformation. As the co-founder and bassist of KISS, he helped shape the spectacle of rock — blood-spitting performances, thunderous anthems, and the unforgettable Demon persona that took the world by storm in the 1970s. Through hits like Rock and Roll All Nite, Detroit Rock City, and I Was Made for Lovin’ You, Simmons and KISS became one of the most influential and best-selling rock acts of all time. Beyond the stage, he built an empire — from acting and producing to launching TV shows like Gene Simmons Family Jewels and showcasing his art collections across the globe. Even in his seventies, Gene continues to inspire fans with his business brilliance, creativity, and undying love for rock. This video captures his legendary evolution — the music, the makeup, the fire, and the man behind the Demon who defined a generation.