Equity Over Optics: Human-Centered Demand Gen in Regulated B2B | Ep. 44 w/ Brandy Morton скачать в хорошем качестве

Equity Over Optics: Human-Centered Demand Gen in Regulated B2B | Ep. 44 w/ Brandy Morton

“Paid ads aren’t fake, the expectations are.” In this episode of Is Anything Real?, marketer-turned-founder Brandy Morton shows how equity-first, human-centered demand gen wins in regulated B2B (finance/insurance/GRC) without the theater. We cover foundations, metrics that matter, SME-led content that actually converts, and how to operationalize equity and justice in marketing so teams build trust...inside and out.  Chapters 00:00 Cold open & why expectations break paid 📉 01:00 Brandy’s path: PR → comms → growth operator → founder 03:00 Following the money (and the jargon) in paid media 05:20 Foundations that prevent “random acts of marketing” 06:40 B2B reality: stakeholders, cycle length, and measurement 08:10 Resetting $5K expectations; TOFU/MOFU/BOFU done right 09:50 “Keeping Up with Kevin”: SME-led content in GRC 14:20 Equity as an operating system, not a campaign 17:00 Going solo: board of directors & doing it scared 19:10 Your next move: talk to a customer today Links • Brandy Morton - LinkedIn:   / brandybmorton   | Site: https://brandybmortonmarketing.com/ • Adam W. Barney: Transition Leadership Foundation Call (20 min) → https://calendly.com/adamwbarney/foun... If this helped, like/subscribe and drop your “one expectation you’ll reset” in the comments.