How to Brand Yourself as a Filmmaker? Best Tips by Julian Wakefield | Wedio скачать в хорошем качестве

How to Brand Yourself as a Filmmaker? Best Tips by Julian Wakefield | Wedio

Have you ever thought of the business side of being a filmmaker? We have you covered! Check out the best tips by Julian Wakefield – co-founder and director of Teralon Media. Explore how to brand yourself as a filmmaker with Julian: • Don’t repeat what everybody else is doing. • Showreel is just one piece of branding, branding is the whole experience. • Defining and developing your brand is important as it allows your customers to understand who you are. • Develop trust between you and your customers. • Be authentic and play to your strengths. • Establish your goals, plan accordingly, and reverse-engineer from there. • Be consistent! Teralon Media started all the way back in 1929 with one of their co-founders’ great grandmothers. She inherited a small dotted porcelain lion ornament. The lion was later named Teralon by witty family members. Get it? Teralon the dotted lion… Tear along the dotted line… During a Christmas visit, a young Julian was given his very first toy camera. He opened it up, switched it on, and hit record. The camera just happened to be pointing at the mantlepiece on which Teralon was set. This lion was the first thing we ever (accidentally) filmed, it is our original piece of content. Julian Wakefield is the co-founder and director of Teralon. He used to be a portrait artist, who went on to work with renowned PR and marketing companies; directing photo & video shoots, and designing and implementing social media campaigns. He brings his wealth of industry experience and arts training to the table; directing the creation of beautiful and engaging visual content. Time Stamps 00:00 Introduction 01:38 What is branding? 02:42 Branding yourself 03:16 Picking a niche 06:14 Consistency 09:01 High-end vs. low-end 10:58 Choosing a clientele 14:15 Presenting yourself 19:35 Building a narrative 22:06 Pricing yourself 26:06 What not to do 29:55 How to stand out? 31:19 Summary & learnings About branding Developing your brand can be a challenging and long journey, but don't worry! We’re here to guide you through the dos and don'ts of filmmaker branding. One thing to note is that while your branding efforts can be great, they won't get you far unless the content you create is of good quality! If you are looking for tips to create a better product, check out our article on Filmmaking 101: https://academy.wedio.com/filmmaking/ You’ll find more about branding yourself as a filmmaker in the link below https://academy.wedio.com/how-to-bran... #branding #brandyourself #howtobrandyourself #wediocommunity #masterclass Gear used to film this masterclass: Sony Alpha A7S III Tamron 28-75mm f/2.8 Aputure 300D MKII Sony UWP-D11 Lee Filters 216 Roll Peak Design Travel Tripod Elgato Camlink 4K HD 503 Monitor Rent Sony cameras in London: https://www.wedio.com/en/hire/sony-ca... Discover more lenses: https://www.wedio.com/en/hire/lenses/... Explore the lighting possibilities: https://www.wedio.com/en/hire/lightin... More about Julian and Teralon Media on their site: https://teralon.co.uk Socials: @Instagram: @teralonmedia   / teralonmedia   @Instagram: @julianwake   / julianwake   @Vimeo: Teralon https://vimeo.com/teralon @YouTube: @Teralon    / @teralonmedia   @Facebook: @teralonmedia   / teralonmedia   Wedio Socials – find us on: @Instagram: @wedio_community   / wedio_community   @Facebook: @WedioGlobal   / wedioglobal   @LinkedIn:   / wedio   Rent more gear on https://www.wedio.com Subscribe to our gear at https://subscription.wedio.com If you have any questions, let us know in the comments or reach out to us on our site and at info@wedio.com. Feel free to reach Julian with more questions on his site or social media 🤗