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In this episode of CEO Sweet Spot, we unpack one of the most misunderstood questions in vocational education: what is a reasonable profit for a course? Many RTOs either underprice their programs out of fear or overprice without understanding their true cost base, both of which create serious compliance and sustainability risks. We break down the real cost drivers behind course delivery, including trainer time, operational and compliance overheads, consumables, and risk buffers. This episode explains why profit is not the enemy of quality, but a requirement for compliant delivery, strong student outcomes, and organisational resilience. We also explore how pricing shifts for CRICOS delivery and JobSeeker-linked cohorts, and identify the hidden risks that can turn a “profitable” course into a loss. This episode is essential viewing for CEOs who want pricing that stands up to audits, disruption, and long-term responsibility. If you’re a CEO or compliance lead navigating these challenges, this episode is for you. And don’t forget to send your questions to lauren@aniwaya.org for our upcoming CEO Sweet Spot series — where we turn real RTO questions into future episodes. You can also check out all about VETQI at https://www.vetqi.com.au/courses or sign up for their conference in 2026! Subscribe for more on training, compliance, VET reform, and education strategy! Want some help with running your RTO or fixing your data? Need some highly contextualised resources? Don't worry, we can help you with that! Email lauren or laura@aniwaya.org to get started today! ASQA Practice Guides can be found here https://www.asqa.gov.au/rtos/2025-sta... New Standards can be found here https://www.asqa.gov.au/rtos/2025-sta... As always guys, like, subscribe or leave a comment to support this channel and keep lots more content coming your way. Feel free to disagree but do so respectfully. Any questions, drop them below and if you need some help with RTO management, compliance or quality, send us an email at lauren@aniwaya.org You can find out all the information about Aniwaya at www.aniwaya.org