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Serve to Lead. Coach to Serve.

What does it mean to truly lead a nonprofit team in today’s challenging environment? In this episode of The Nonprofit Exchange, leadership coach and Ultra Leadership founder Greg Giuliano shares a powerful message: leadership engages, empowers, and activates people. True leadership is service. Nonprofit leaders today face increasing demands—limited funding, staff burnout, board challenges, and the constant pressure to deliver meaningful impact. Greg explains how leaders can move beyond command-and-control habits and instead create the conditions where people willingly and repeatedly contribute their best work. If you lead a nonprofit organization, serve on a board, or manage a mission-driven team, this conversation will give you practical insights to strengthen engagement, build ownership, and develop a culture of accountability and trust. In this episode, you will learn: How servant leadership increases engagement and performance Why coaching is one of the most powerful skills a nonprofit leader can develop Practical ways to empower staff, volunteers, and board members How to create an environment where people want to contribute The leadership habits that sustain high-performing nonprofit teams This episode is especially valuable for: Executive Directors Nonprofit CEOs Board Chairs and Board Members Fundraising and Development Leaders Ministry and Faith-Based Leaders Emerging nonprofit leaders seeking practical leadership tools Key message from this episode: Your team does not work for you—they work with you. Your role as a leader is to create the conditions for people to be their best and do their best. About Greg Giuliano: Greg Giuliano is a leadership coach, author, and founder of Ultra Leadership. He works with organizations and leaders to help them engage, empower, and activate people to perform at their best through coaching-based leadership, emotional intelligence, and culture-building practices. Learn more about Greg’s work: https://www.ultraleadership.com About The Nonprofit Exchange: The Nonprofit Exchange is a podcast and video series hosted by Hugh Ballou, providing leadership strategies, practical tools, and expert insights to help nonprofit leaders build stronger organizations and achieve sustainable impact. Subscribe for more episodes on nonprofit leadership, board governance, fundraising, strategic planning, and team development. Call to Action: If this episode helped you, please like, subscribe, and share it with another nonprofit leader who wants to build a stronger, healthier organization.