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What does it take to build a successful restaurant from the ground up? Join Emily Washcovick as she chats with Krista Cole, owner of Sur Lie, in this special straight talk episode of Behind the Review. Learn how Krista turned her vision into a thriving Portland business by crafting a strong brand to create an unforgettable customer experience. Discover key strategies for restaurant growth, leadership, and customer loyalty—insights every restaurant owner can use. TIMESTAMPS [00:39] Meet Krista Cole: Entrepreneur and Restaurateur [00:55] Sur Lie Origin Story [02:22] Building the Business: Planning and Branding [03:24] Concept and Evolution of Sur Lie [05:18] Entrepreneurial Expansion With Other Restaurants [06:15] The Unique Cat Face Cafe [07:42] Challenges and Community Support [09:25] The Importance of Systems and Processes DISCOVER MORE BUSINESS RESOURCES Yelp for Business: https://business.yelp.com/ Yelp Business Blog: https://blog.yelp.com/category/busine... Follow us on social: / yelp https://x.com/Yelp / yelp LISTEN ON YOUR PREFERRED PODCAST PLATFORM https://open.spotify.com/show/31OFm16... https://podcasts.apple.com/us/podcast... • Behind the Review https://www.pandora.com/podcast/behin... / behind-the-review IF YOU LIKED THIS EPISODE, CHECK OUT The Behind the Review homepage: https://s.yelp.com/syroipre6s • Rally's Unique Approach to Pickleball and ... The secret sauce of Uncle Af’s, the #10 restaurant from Yelp’s Top 100: https://s.yelp.com/lq63omj2hs A SMALL BUSINESS PODCAST FOR ENTREPRENEURS Behind the Review connects real experiences with actionable advice from business owners and customers alike. From how to grow a startup to digital marketing advice, each episode delves into real ways business owners and business leaders have improved service, operations, and the customer experience. New episodes are available every Thursday, providing valuable lessons for any seasoned business owner or aspiring entrepreneur. YELP FOR BUSINESS Yelp for Business provides tools and resources to local business owners to help navigate the many challenges of entrepreneurship, from customer service to knowing the right time to expand. Whether you’re a startup or seasoned pro, you’ll find useful, actionable solutions for getting in front of customers and putting your best foot forward. https://business.yelp.com/ In collaboration with Entrepreneur Media: https://entreprenuer.com #entrepreneurpodcast #Yelp #smallbusinessowneradvice #BehindtheReview