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Business is about purpose: R. Edward Freeman at TEDxCharlottesville 2013

R. Edward "Ed" Freeman is a prolific educator, consultant and speaker, best known for his work on the topics of Stakeholder Management and Business Ethics. He also teaches Leading with Meaning, helping organizations create a culture that brings out the best in everyone. Freeman is perhaps best known for his award winning book, Strategic Management: A Stakeholder Approach, first published in 1984 and reissued in 2010 by Cambridge University Press. This landmark book has helped to define and shape our understanding of how good management practice really is based on relationships—relationships with the stakeholders who affect or are affected by the business. Today, Freeman is working passionately to create long-term stakeholder value in business through the Institute for Business in Society and Conscious Capitalism, Inc. He believes that the ultimate purpose of business is to create value rather than to maximize profit. Freeman is excited about innovation and entrepreneurs that can help to solve the world's toughest problems. His massive online offering course (MOOC), New Models of Business in Society is reaching thousands around the globe. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations) CREDITS: Animations: www.joanhtobias.com Film & Staging: www.theavcompany.net Editing: MC2 Creative