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In this video, Matthias Loesche reveals the most important Facebook and Instagram ad metrics for lead generation. This is especially relevant for coaches, consultants, and experts in the high-ticket segment. ➤ Apply now for your free marketing review on our website: https://loescheconsulting.com/ ➤ Download our free marketing reports on: https://loescheconsulting.com/reports/ ➤ Watch our free scaling masterclass on: https://loescheconsulting.com/masterc... ➤ Listen to the marketing thought leaders podcast on: https://loescheconsulting.com/podcast/ ➤ Join our free Facebook community: / clientsoncommand Matthias Loesche Instagram: @matthias.loesche 00:00 Intro 01:44 How to customize Facebook ad metric columns for lead generation 06:09 Bid strategy, attribution setting, and results explained 08:08 Reach vs. impressions explained 09:34 Cost per result explained 10:32 Ad frequency explained 14:52 CPM explained 17:50 Link clicks, CTR, and cost per click explained 20:56 Results rate explained 22:07 Link clicks vs. landing page views explained 24:09 The most important ad metric 25:35 Summary Loesche Consulting is a boutique marketing agency, based in Munich, Germany, that helps coaches, consultants, & experts to scale their businesses. We specialized in helping you gain more qualified leads & ideal clients through sales psychology-based online advertising with a minimum of your time investment. #ads #marketing #coaching #consulting