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What does it take to turn a gym-floor problem into a protectable product? In this episode of Patent Pending Made Simple, attorney Samar Shah sits down with patent attorney Bobby and young inventor Logan to unpack a real invention aimed at strengthening the tibialis anterior (goodbye, shin splints). Together they walk through the provisional → non-provisional journey, how to think about 101 eligibility, novelty/non-obviousness, whether to form an LLC vs. a C-Corp, when to file Track One (fast-track), and how trademarks and copyrights fit into a go-to-market plan. They wrap with a practical look at commercialization: manufacturing it yourself vs. licensing the patent. Here’s what you’ll learn The patentability checklist for physical products: 101 eligibility, novelty, non-obviousness Provisional vs. non-provisional timing (and when to accelerate with Track One) Entity basics: LLC now or Delaware C-Corp later—how fundraising shapes the choice Trademarks by class, quick competitive research, and naming (hello, Shin-credible) Copyright for drawings, photos, and marketing assets Two paths to revenue: build & sell vs. license—and how your choice affects IP strategy Why it matters For inventors and startup teams, aligning IP with your business model can be the difference between a clever idea and a durable asset. This episode shows how to evaluate patentability, structure the filing strategy, and pick a commercialization path that fits your goals. Chapters Chapter 1: Meet the Inventors How a soccer problem turned into an idea to strengthen the tibialis anterior—and a memorable name: Shin-credible. Chapter 2: Is It Patentable? 101 eligibility for physical devices, and a practical test for novelty and non-obviousness. Chapter 3: Provisional → Non-Provisional When to convert, why most teams use the full 12 months, and when Track One is worth it. Chapter 4: LLC, C-Corp & Investors Limiting liability now vs. structuring for venture capital later. Chapter 5: Trademarks & Names Picking classes, researching competitors, and why categories matter. Chapter 6: Copyright in the Real World What creative assets you can protect around the product. Chapter 7: Make It or License It? Manufacturing realities, finding partners, and the licensing alternative. Chapter 8: Takeaways for Inventors A simple framework to connect IP decisions to market goals.