Balancing Brand & Demand Gen | Delivering Demand Performance in the Era of Defensive Buying Groups скачать в хорошем качестве

Balancing Brand & Demand Gen | Delivering Demand Performance in the Era of Defensive Buying Groups

This 15-minute expert panel discussion reveals how B2B marketing leaders navigate the tension between building long-term brand awareness and hitting short-term pipeline goals. Backed by INFUSE Insights research, discover practical strategies for integrating brand into demand motions without sacrificing conversion metrics. You Will Learn: ▶️ Why only 18% of B2B marketers prioritize brand building, even though 77% focus on generating it ▶️ How to prove conversion metrics to earn trust for brand investments ▶️ Practical approaches to measuring brand impact beyond traditional metrics Key Insights Covered: ▶️ Proving conversion metrics first creates the trust needed to secure brand investment budgets ▶️ Brand and demand work best when integrated as a single motion, not as separate campaigns ▶️ Internal alignment across sales, finance, and C-suite is essential before brand initiatives can succeed Critical Strategies Discussed: The most effective approach integrates brand and demand generation as a unified strategy rather than separate initiatives. This creates cohesive customer experiences that drive both immediate pipeline conversions and long-term market positioning across the entire customer journey. 🔗 Learn more: https://infuse.com/insight/delivering... 📥 Talk to a demand generation expert: https://infuse.chilipiper.com/round-r... 👉 Subscribe for more insights on B2B marketing, buyer behavior, and demand generation trends. #B2BMarketing #INFUSEinsights #DemandGeneration #BrandBuilding #MarketingStrategy #PipelineMarketing #MarketingROI #ContentMarketing