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Dive into the award-winning campaign by @bookingcom , a U.S. YouTube Works Awards 2024 winner that redefined travel advertising. Discover how this European market leader launched a bold, memorable musical to conquer the competitive U.S. market. By transforming the often stressful booking process into a joyful, laugh-out-loud experience, Booking.com captivated audiences across YouTube's diverse formats and screens. This video showcases their clever use of storytelling and innovative creative strategy that elevated their brand presence in a crowded market. Learn how Booking.com leveraged the power of YouTube to create an unforgettable campaign that resonated deeply with viewers. Through this campaign, Booking.com offers invaluable insights into crafting impactful campaigns that stand out, engage, and deliver exceptional results. Uncover the secrets to Booking.com's success in making "Booking is half the fun" a reality. Subscribe for more insights: / @advertisers Follow YouTube Advertisers on LinkedIn: / youtube-advertisers Follow YouTube Advertisers on X: https://x.com/ytadvertisers/ #youtube #advertising