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Establishing clear, consistent guidelines and expectations will avoid misunderstandings and encourage a spirit of cooperation at your farmers market. Letting farmers and vendors know from the beginning that the reason for each system and rule is to bolster the whole market’s success will reduce confrontations and stress and increase community. Join OFMA and Catt Fields White, from Farmers Market Pros, to learn effective techniques, exchange tips with your fellow market managers, and take advantage of tools and templates to create your own customized communication system emphasizing positive interaction. 0:00 Introduction 4:11 Onboarding rules, ongoing communication, enforcing rules 27:30 Handling difficult vendors, vendor conflict 41:20 Vendor applications, evaluating vendors, rejecting vendors 43:30 Rejecting vendors 51:00 Getting honest feedback from vendors, collecting vendor sales, supporting vendors 1:04:00 Managing attendance issues, encouraging vendors through slumps 1:12:15 Problem vendors 1:16:50 Vendor category ratios 1:20:00 Safety requirements 1:27:00 Market maps, organizing vendors