The future of brand partnerships with Katie Couric and Lisa Joseph Metelus скачать в хорошем качестве

The future of brand partnerships with Katie Couric and Lisa Joseph Metelus

For decades, athletes have partnered with brands to expand their reach and connect with more audiences. What does the future of the brand partnerships industry look like, and what exactly makes a winning partnership? To help us answer these questions, Creative Artists Agency executive Lisa Joseph Metelus joins award-winning journalist Katie Couric on Future Ready. Future Ready by Think with Google is a series that explores changing behaviors and new developments in the digital space. These videos aim to provide business leaders guidance when making decisions for the future. Watch award-winning journalist Katie Couric and industry luminaries discuss rising trends that will shape a successful future. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along. Watch more Future Ready videos here:    • The Future of AI with Katie Couric by Thin...   Read more: https://www.caa.com/ 00:00 Introduction 00:18 Lisa’s start in the industry 00:57 Working with Dwyane Wade 01:42 Tips for smaller names 02:19 What all successful partnerships share 03:51 How to cut through the noise on social 04:36 How to measure success 05:04 Infusing social justice with partnerships 05:54 Changes in the brand partnerships space 06:44 Outro