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🔥 Can You Build a Business That Thrives in Any Economy? In this episode, Lane Martin, CEO of Modern PURAIR®, reveals the secrets behind scaling Canada’s fastest-growing air quality franchise. From navigating economic challenges to empowering franchisees with multiple revenue streams and AI-powered KPIs, Lane shares the strategies that make Modern PURAIR a recession-proof business. 🚀 Erik Van Horn sits down with Lane Martin to discuss: ✅ The challenges of expanding territories and how to overcome them ✅ Why indoor air quality is a booming industry ✅ How diverse revenue streams drive profitability ✅ Using AI and data-driven KPIs to boost franchisee success ✅ The Zero to 500 Playbook that powers Modern PURAIR’s growth ✅ Whether you're a seasoned entrepreneur or considering a franchise opportunity, this episode is packed with insights and strategies to build a thriving business in any market. 💬 Key Takeaway from Lane Martin: “If entrepreneurship were easy, everyone would do it. A great mindset coach once told me: ‘It’s about how you deal with the hard.’ Growing a business is tough—it comes with challenges. But if you know the hard days are part of the journey, you can be grateful when you hit cruise control.” ⏱️ Timestamps: 00:00 – Introduction 01:18 – Lane Martin’s background and journey to CEO of Modern PURAIR 17:32 – The realities of the entrepreneurial journey 25:31 – Overcoming the challenges of territory expansion 31:21 – Why indoor air quality is more essential than ever 35:29 – Using KPIs to drive business growth 37:36 – Modern PURAIR’s diverse revenue streams 41:47 – Leveraging AI-powered KPIs to improve franchisee performance 49:02 – The Zero to 500 Playbook by Modern PURAIR ________________________________________ 🔗 Resources & Links: 🌐 Modern PURAIR Website – Learn more about franchise opportunities and air quality services. ________________________________________ 🌐 Connect with Lane Martin: 🔗 LinkedIn – Lane Martin 🔗 Modern PURAIR Website 🌐 Connect with Erik Van Horn: 🌐 Franchise Secrets Website 📷 Instagram – Erik Van Horn 👍 Facebook – Erik Van Horn 💼 LinkedIn – Erik Van Horn