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In this episode of Built for Profit, I’m joined by Bobby Steinbach, co-founder of Mean Pug, a full-service marketing agency serving law firms nationwide.Bobby shares his journey from Director of Engineering at Morgan & Morgan to launching Mean Pug just weeks before COVID—and how the agency has grown by helping firms compete in an increasingly aggressive and capital-driven legal landscape. We break down the wave of consolidation happening in law, the role of outside capital, and why marketing execution is becoming a true differentiator. If you’re building a service business in a competitive market, this conversation will sharpen how you think about scale, structure, and the future. Connect with Bobby: Website: https://www.meanpug.com Email: bark@meanpug.com Phone: 833-MEANPUG