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The presenter discusses the idea of what comes first - learning or doing. Which way is more efficient - learning the theory first or learning by actually doing it? Artūrs Bernovskis is a serial start-up entrepreneur, the founder of the email marketing service “Mailigen”, which he later successfully sold and has created other technology start-ups. As for knowledge sharing, he has been a mentor in many tech hackathons and other technology development events. In addition, he leads a broadcast on science and technology development on Latvia’s Radio 5 – Pieci.lv, and is a lecturer at Riga Technical University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx