#52 - Makoto Kern: Feature-centric to user-centric - UX Design to navigate global challenges and ... скачать в хорошем качестве

#52 - Makoto Kern: Feature-centric to user-centric - UX Design to navigate global challenges and ...

Makoto Kern, Founder and Principal Design Consultant at iiimpact in Austin Texas USA dives deep into the world of UX (User Experience) Design and shows us how a user-centric approach to software is essential, especially in the disruptive AI landscape. We hear about how he and iiimpact have supported the environmental, resources and healthcare industries, future concerns about cybersecurity and how to navigate the highly disruptive AI landscape, live with AI technology and value the human connection above all others. Podcast Intro/Outro Song: Starsky by Alex Keren (Check out more of his tunes over on Spotify: https://open.spotify.com/artist/5vZ3l... (  / balloon-planet  ) ) Chapters: 0:00 Intro 1:59 Guest Intro and Studio Background Design Talk 4:49 How an electrical engineer got into UX 12:36 The basics of UX vs. UI 21:00 The steps to founding iiimpact 30:21 The domains iiimpact has worked in 36:47 The AI Competence Mirage and Cybersecurity 43:37 Tips for Entrepreneurs - the importance of the team 49:49 Talking AI 59:42 Make an iiimpact Podcast 1:04:33 Q&A Start 1:04:58 What does innovation mean to you? 1:06:17 Key moment, event, book, person 1:08:46 Time management 1:09:48 Favourite childhood memory 1:12:09 Biggest challenge to date 1:13:33 Advice for young professionals 1:14:32 What would you most like to be remembered for? 1:15:17 Where can people find you? 1:16:22 Final message 1:16:43 Outro Detailed shownotes over at: petermbach.com/podcast (https://www.petermbach.com/podcast/) for more in-depth information about each episode. Join the community over at: linkedin.com/company/tgcpodcast (  / tgcpodcast  ) and let's connect across the world! Subscribe and listen to the podcast (and do please leave a review/rating) on Spotify, Apple Music, YouTube or wherever you get your podcasts from. Your subscription/follow will greatly help the show grow and reach a wider audience. Hosted by Peter Marcus Bach (www.petermbach.com (https://www.petermbach.com) ), follow me on: • X (fomerly Twitter): @petermbach (  / petermbach  ) • Instagram: @petermbach87 (  / petermbach87  ) • Subscribe to my channel on YouTube:    / petermarcusbach   (   / petermarcusbach  )