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In this episode of Career Coaching Secrets, host Pedro talks with Alexandra Mackey, founder of Live Empower Counseling and Coaching, about her bold transition from therapy to coaching and why readiness is everything. After nearly a decade as a licensed therapist, Alexandra realized her true strength lies in direct, practical, action-oriented coaching — but transformation only happens when clients are fully ready to do the work. They dive into the key differences between therapy and coaching, how assertive coaching leads to faster breakthroughs, and the importance of owning your personality as a coach. Alexandra also shares insights on moving from referral-based growth to scalable marketing, navigating emotional challenges, and managing capacity while planning to scale beyond one-on-one sessions. Packed with honesty and clarity, this episode is a must-listen for coaches facing identity shifts, marketing hurdles, or growth challenges. You can find her on: LinkedIn: / alexandra-mackey Website: https://liveempowered.net/ You can also listen to the podcast on: https://www.buzzsprout.com/2466506/ https://open.spotify.com/show/3Zcdwlt... https://podcasts.apple.com/bg/podcast... and anywhere else you listen to podcasts. If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-pa... Career Coaching Secrets is a podcast spotlighting the stories, strategies, and transformations created by today’s top career, leadership, and executive coaches. Each episode dives into the real-world journeys behind coaching businesses—how they started, scaled, and succeeded—along with lessons learned, client success stories, and practical takeaways for aspiring or established coaches. Whether you’re helping professionals pivot careers, grow as leaders, or step into entrepreneurship, this show offers an inside look at what it takes to build a purpose-driven, profitable coaching practice.