Choosing Brand Colors Made Easy (Scientific Insights) скачать в хорошем качестве

Choosing Brand Colors Made Easy (Scientific Insights)

Color isn’t just visual — it’s emotional, psychological, and strategic. In this video, I explore the power of color in branding and design, and how it shapes the way we feel, buy, and stay loyal to brands. You’ll learn how colors influence purchase intent, brand perception, and customer loyalty, and why understanding color psychology is crucial for designers. We’ll also look at how brands organize their primary, secondary, and tertiary color systems to create consistency across products, packaging, and digital experiences. Sources: Adobe. The Top Colour Trends for Branding 2025, January 2025: https://www.adobe.com/express/learn/b... 1000 people in the US HAW Hamburg, “Green Means Healthy – How Packaging Colours Guide Our Buying Behaviour,” July 2025 Journal of Agriculture and Food Research. POSpulse, Shopper Study Packaging 2025 (Germany), September 2025: https://www.gs1-germany.de/newsroom/p... GS1 Germany & YouGov, Shopper Experience: Planned vs. Impulse Purchases at POS, March 2025: https://www.gs1-germany.de/newsroom/p... UGW, POS Marketing Report 2025, April 2025: https://www.ugw.de/wp-content/uploads... EHI / HDE / Kantar / KPMG, Trends in Retail 2025, February 2025: https://einzelhandel.de/images/presse... -Neurons / https://www.neuronsinc.com/insights/r... -Atlas / User color preferences in daily use products https://atlasjournal.net/index.php/at... Impact of packaging color on choice and health perception: Insights from chickpeas and ravioli in Germany, Journal of Agriculture and Food Research, 2025 https://www.sciencedirect.com/science... Bizongo / https://www.bizongo.com/blog/packagin... GWP UK / https://www.gwp.co.uk/guides/packagin...