How To Spot Ad Fraud on Streaming TV (and beyond) Dr. Augustine Fou, Creator of FouAnalytics скачать в хорошем качестве

How To Spot Ad Fraud on Streaming TV (and beyond) Dr. Augustine Fou, Creator of FouAnalytics

Have a question? Send us a text! (https://www.buzzsprout.com/twilio/tex...) In this episode, Tim Rowe (  / troweactual  ) sits down with Dr. Augustine Fou (  / augustinefou  ) , Creator of FouAnalytics (https://fouanalytics.com) , to pull back the curtain on the multi-billion dollar ad fraud industry. They discuss why fraud isn't a tech problem but an incentive problem, how to spot the red flags of spoofed CTV inventory, and why the most powerful tool in a marketer's kit might be the pause button. Key Takeaways Ad Fraud is an Incentive Problem Fraud persists because the ecosystem is designed to reward volume. Dr. Fou explains that middlemen, exchanges, agencies, and tech platforms, make more money when more traffic flows through their pipes, leaving them with little financial motivation to filter out the bots. • 0:00 – Why throwing more tech at fraud won't solve an incentive issue. • 2:42 – The red flag of 100% click-through rates and how bot mechanics work. • 5:20 – Transitioning from manual McKinsey-style audits to the FouAnalytics platform. The CTV Conundrum & The CPM Trap In Connected TV, fraud is binary, it’s either 0% or 100%. Buying direct from premium publishers is safe, but chasing efficient CPMs on programmatic exchanges often means buying spoofed bid requests that never reach a real television. • 6:23 – How fraudsters pretend to be Disney+ or ESPN to hijack programmatic budgets. • 9:21 – Why low CPMs are actually driving up your total waste. • 16:38 – How independent audits prove if your CTV ad actually ran on a TV. Correlation vs. Incrementally Marketers often mistake concurrent sales for successful advertising. Dr. Fou breaks down how attribution models over claim credit for sales that would have happened anyway and why turnoff tests are the only way to find the truth. • 11:42 – Why View-Through conversions are often used to hide fraudulent traffic. • 14:12 – The Uber Case: Cutting $100M in spend with zero impact on app installs. • 15:30 – Adopting the Small Business Mindset to focus on real business outcomes. Connect with Dr. Augustine Fou on LinkedIn here (  / augustinefou  ) or visit FouAnalytics.com (https://fouanalytics.com) .