How MK Dons Uses Data to Boost Fan Engagement and Fan Spend | Webinar Replay скачать в хорошем качестве

How MK Dons Uses Data to Boost Fan Engagement and Fan Spend | Webinar Replay

How can sports rights holders use data to improve fan engagement and drive more revenue? In this webinar replay, Rory Sturson from Sport Industry Group is joined by Stefan Lavén, CEO of Data Talks, and Neil Hart, CEO of MK Dons, to discuss how clubs can turn supporter data into better decisions, stronger engagement, and measurable commercial outcomes. Topics covered: Why clubs need a single supporter view How segmentation can improve fan engagement and conversion Why smaller, more dynamic segments often outperform broad campaigns The shift from renting your audience on social platforms to owning your audience How MK Dons thinks about data collection, supporter activation, and ROI Why free or lower-cost entry can sometimes unlock higher secondary spend in retail and F&B Where AI may start to reshape fan engagement and personalization One of the standout stories in this session: Neil Hart shares how a recent MK Dons community day delivered 23,600 attendance, thousands of new data captures, and the club’s most commercially profitable matchday of the season through secondary spend. Speakers: Rory Sturson ; Sport Industry Group Stefan Lavén ; CEO, Data Talks Neil Hart ; CEO, MK Dons