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Level II CFA, Equity Valuation, Reading 22. In this lesson we walk through how to turn macro and company insights into defendable forecasts and a full sales-based pro forma model. You will learn top-down, bottom-up, and hybrid approaches, how to evaluate economies of scale from margins and sales, how to forecast COGS, SG&A, financing costs, and taxes, balance-sheet modeling and working capital, ROIC and competitive advantage using Porter’s Five Forces, inflation and technology impacts, forecast horizons and terminal value. Study with AnalystPrep: Level I: https://analystprep.com/shop/cfa-leve... Level II: https://analystprep.com/shop/learn-pr... Levels I, II & III (Lifetime access): https://analystprep.com/shop/cfa-unli... Prep Packages for the FRM® Program: FRM Part I & Part II (Lifetime access): https://analystprep.com/shop/unlimite... Topic 5 – Equity Reading 22 – Industry and Company Analysis 0:00 Introduction and Learning Outcome Statements 2:31 LOS: Compare top-down, bottom-up, and hybrid approaches for developing inputs to equity valuation models 2:31 LOS: Compare “growth relative to GDP growth” and “market growth and market share” approaches to forecasting revenue 10:11 LOS: Evaluate whether economies of scale are present in an industry by analyzing operating margins and sales levels 15:19 LOS: Forecast the following costs: cost of goods sold, selling general and administrative costs, financing costs, and income taxes 22:43 LOS: Describe approaches to balance sheet modeling 27:11 LOS: Describe the relationship between return on invested capital and competitive advantage 28:17 LOS: Explain how competitive factors affect prices and costs 28:17 LOS: Judge the competitive position of a company based on Porter’s five forces analysis 29:48 LOS: Explain how to forecast industry and company sales and costs when they are subject to price inflation or deflation 34:39 LOS: Evaluate the effects of technological developments on demand, selling prices, costs, and margins 37:00 LOS: Explain considerations in the choice of an explicit forecast horizon 38:44 LOS: Explain an analyst’s choices in developing projections beyond the short-term forecast horizon 41:10 LOS: Demonstrate the development of a sales-based pro forma company model #CFA #CFALevelII #EquityValuation #IndustryAnalysis #CompanyAnalysis #PorterFiveForces #EconomiesOfScale #FinancialModeling #DCF #ProForma