ADW23-D2-S02 – Bhattacharjee – Business Impact of Technical Content [WELCOME NOTE] скачать в хорошем качестве

ADW23-D2-S02 – Bhattacharjee – Business Impact of Technical Content [WELCOME NOTE]

Adobe DITAWORLD 2023 Welcome to Adobe DITAWORLD 2023 – Day 2 Business Impact of Technical Content – the ROI Paradox Speaker: Saibal Bhattacharjee, Director of Product Marketing at Adobe About this Session: Traditionally, the stereotypical mindset has pegged technical documentation as a cost and the tech pubs department as a cost center. Is it because of the myopic outlook of business executives towards the role of Help & Support content in retaining (and even acquiring) customers and increasing customer satisfaction/loyalty? Is it due to blatant ignorance towards the critical role of Policies & Procedures in reducing regulatory compliance and reputational, legal, and financial risks? Is it because of the lack of data-driven metrics to measure the impact of product documentation in driving product adoption? Or is it because of a lack of means and resources to objectively quantify the value and measure the impact of technical content as a business asset? In this session, Saibal Bhattacharjee, Director of Marketing at Adobe, will share his take on quantitative (and qualitative) business metrics that can demonstrate the ROI of technical content at different customer journey stages (from pre-sale to post-sale). Event Website: https://2023-adobe-dita-world.meetus.... Be the first to know about Adobe Tech Comm's upcoming events, webinars, product updates, and more? Subscribe to our monthly newsletter here: https://adobe.ly/35WCrli Enroll now for a free online course for Adobe FrameMaker & Adobe RoboHelp: https://adobe.ly/3xRGolC Stay tuned to our social channels for further updates on our upcoming webinars, events, roadshow, and lots more! LinkedIn:   / adobetcs   Twitter:   / adobetcs   Facebook:   / adobetcs