How to scale an eCommerce brand to $1M/mo | Paul Waddy скачать в хорошем качестве

How to scale an eCommerce brand to $1M/mo | Paul Waddy

In this episode we talk with Paul Waddy - author of the best selling “Shopify for Dummies”, named Best Ecommerce Consultant in APAC by Yotpo in 2024, Chair of the Advisory Board at the National Online Retail Association (NORA), advisory board member for Forbes and owner of Learn Ecommerce - about how to scale an ecommerce brand from startup to $1M/mo. ---- SHOW NOTES 00:00:40 Introduction to Paul Waddy 00:02:03 Factors for Ecommerce Success 00:12:06 Importance of Product and Brand 00:14:25 Community Creation in Fashion 00:15:06 Building a Following and Community 00:22:21 Business Models in Different Categories 00:29:09 Transitioning to agency help 00:31:24 Importance of Expertise and Client Selection 00:32:11 Scaling from $100K to $1M 00:32:51 Broadening Product Range for Growth 00:33:42 Product Breadth vs Depth: Expanding Product Range 00:44:24 Customer Awareness of Sales 00:46:13 Common E-commerce Failures 00:52:53 Strategies for Scaling Brands 00:53:13 Market Share vs. Profit 00:57:24 E-commerce 100 Program for Profit Growth 01:00:49 Product Margins and Cash Flow 01:01:10 Consulting Experience 01:01:49 Importance of Efficiency in Business 01:03:13 E-Commerce Start and Growth Programs 01:04:58 Black Friday/Cyber Monday Strategies 01:05:16 Marketing Spend Tips 01:06:50 Preserving Profit During Discounts ---- LINKS Learn eCommerce: https://www.learnecommerce.com.au/ Instagram:   / paulwaddyecommerce   YouTube:    / @paulwaddyecommerce   ---- The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers, and entrepreneurs to share inspiring stories of real people who have succeeded in the business world. Hosted by Alex Cleanthous. Podcast: https://www.growthmanifesto.com/podcast/ Instagram:   / webprofits   LinkedIn:   / webp.  . Facebook:   / webprofits   Twitter:   / webprofits   Agency: https://www.webprofits.io