The One December Email Every Ecommerce Brand Should Send скачать в хорошем качестве

The One December Email Every Ecommerce Brand Should Send

Between December 26 and the first week of January, something powerful happens: the holiday rush fades, the noise quiets, and your customers start imagining a new version of themselves. Most brands either go silent during this window—or keep pushing sales. But this in-between moment is actually one of the most emotionally open, reflective, and influential times of the entire year. In this video, I break down the one December email that can carry your brand into the new year—not through urgency or promotions, but through identity, intention, and emotional alignment. You’ll learn why this email works, what it should include, and how to adapt it to your brand’s voice so it feels meaningful instead of manufactured. For nearly a decade at my agency Joy Joya, I’ve helped women-focused ecommerce brands grow through Email + SMS strategies that connect deeply and convert sustainably. If you want to stay top of mind into January without shouting louder, this episode will show you how. 💡 What You’ll Learn in This Video: Why late December is a uniquely reflective and receptive moment for customers The real purpose of a “December transformation” email (and what it should not be) How identity-driven marketing builds long-term loyalty beyond seasonal sales The five core components every December email should include Three different frameworks you can use, depending on your brand’s personality Why this one email improves January performance across campaigns and flows How to position your brand as a trusted companion—not just a store ⏰ Timestamps: 00:00 – Why late December is the most emotionally powerful moment to send an email 01:33 – This is not a promo: the real purpose of a December transformation email 04:21 – The 5 core components every December email should include 05:36 – Three frameworks you can use (Reflection, New Chapter, Ritual) 06:57 – Why this one email improves January performance and builds identity loyalty 👀 If you found this video helpful: Like 👍, subscribe 🔔, and share it with a fellow ecommerce founder who’s planning for the new year. And if you’re ready to grow with Email + SMS that actually drives revenue, visit https://joyjoya.com to learn more.