192. How to Build a Profitable Ecommerce Store with Lars Hauwert скачать в хорошем качестве

192. How to Build a Profitable Ecommerce Store with Lars Hauwert

In this episode of Mastering eCommerce Marketing, host Eitan Koter chats with Lars Hauwert, founder of Howard Consulting and former owner of Nancy Home Store, a home goods brand he built and scaled across Europe. Lars shares his journey from running his own store to helping brands improve their funnels end to end. He explains why product quality and clear offers still come first, even with better ads, tools, and AI. They talk about common conversion blockers, the role of trust on a website, and why making it easy for customers to reach you still matters. The conversation also covers paid media, testing budgets, creative formats, and how founders should think about growth timelines. Lars is honest about mistakes he made, especially around retention, and why ignoring past customers is one of the biggest missed opportunities in eCommerce. They wrap up with thoughts on AI, content creation, and how brands can grow faster by staying focused on fundamentals. A straightforward conversation for anyone running or scaling an online store. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce... Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Lars Hauwert, Founder & CEO at Hauwert Consulting Lars Hauwert’s LinkedIn | Hauwert Consulting Takeaways: • Care about your family and friends. • Strive for excellence in everything you do. • Dedication to the process is key. • Having a solid product is crucial for success. • Focus on optimizing your website for conversions. • Utilize AI for marketing and efficiency. • Invest in both traffic acquisition and customer retention. • A unique product assortment enhances brand value. • Allocate 80-90% of your budget to ads. • Building a successful e-commerce business takes time. Chapters: 00:00 Introduction to E-commerce Success 02:49 Core Values and Personal Philosophy 05:21 Challenges in E-commerce 08:24 Product Management and Sourcing 11:09 Conversion Optimization Strategies 14:00 Traffic Acquisition Techniques 16:54 The Importance of Patience in E-commerce 19:47 Omnichannel Strategies for Success 20:53 Product Assortment for Longevity 22:49 The Role of AI in E-commerce 25:55 Advice for E-commerce Growth 28:59 Marketing Budget Allocation 30:17 Creating Engaging Content