The 50 Capital Growth Model: Marketing for EBITDA and Exit Multiples | Ep 79 скачать в хорошем качестве

The 50 Capital Growth Model: Marketing for EBITDA and Exit Multiples | Ep 79

Marketing doesn’t create enterprise value by accident—it has to be engineered, governed, and aligned to the deal thesis. In this week's episode, Bill breaks down the model we use at 50 Capital Growth to turn marketing from a collection of activities into a governed asset that creates measurable enterprise value. This episode is built for owners, executives, private equity operators, and leadership teams in B2B and industrial companies navigating growth, acquisition, or exit. Bill walks through how to align marketing directly to a deal thesis, protect revenue, unlock expansion inside existing accounts, systematize referrals, and scale into new markets with speed and confidence. The result is marketing that behaves like capital—predictable, defensible, and trusted by boards, lenders, and buyers. Connect with Bill on LinkedIn:   / bill-woods-i   Follow 50 Marketing:   / 50-marketing   Follow 50 Capital Growth:   / 50-capital-growth   Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!