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The 9th talk in the APS Business talks series, Entrepreneurship starts young - Empowering the next generation with life skills, is presented by Matthew Caruana, CEO of JA Malta, who draws on his personal journey from a student to practitioner working at the intersection of entrepreneurship and youth development. He explains how entrepreneurship education differs from traditional business studies, shifting the focus from technical knowledge to mindset development. The talk highlights the value of learning by doing through student organisations, enterprise programmes, and real-world challenges, which help individuals build confidence, resilience, and transferable life skills. The talk explores why entrepreneurship education is critical in a rapidly changing world, where future jobs are uncertain and continuous adaptation is essential. He also outlines the benefits for businesses, with a strong call for earlier and more practical entrepreneurship education.