The 4PL Mindset: Scaling Global Logistics Smarter | DELIVER Middle East 2026 скачать в хорошем качестве

The 4PL Mindset: Scaling Global Logistics Smarter | DELIVER Middle East 2026

Scaling a modern brand globally often means working with multiple 3PLs — and with that comes fragmentation: duplicated contracts, integrations, carriers, SOPs, inconsistent customer experience, and limited visibility. In this DELIVER Middle East 2026 breakout session, Nick Bartlett (Co-Founder & Director, Wayfindr) explains the 4PL mindset and why more direct-to-consumer brands are adopting control-tower operating models to scale faster and smarter. He outlines how a 4PL centralises accountability (“one throat to choke”), orchestrates warehousing, fulfilment, freight, customs, last mile, and returns through a unified layer, and uses technology to deliver consistent performance across regions. The session also explores why neutrality matters (brand-first optimisation rather than asset-first priorities), what types of brands benefit most from 4PL, and why the Middle East is positioned for strong growth as both a launchpad for international expansion and a destination market for global entrants. 🔗 https://www.deliver.events/middle-east