Rajiv Makhni on the Truth About Brand Deals, Honest Reviews & Future of Influence | IIGC Talks Ep. 1 скачать в хорошем качестве

Rajiv Makhni on the Truth About Brand Deals, Honest Reviews & Future of Influence | IIGC Talks Ep. 1

India’s Tech Guru — Rajiv Makhni — joins us for the first episode of IIGC Talks. From how creators can stay authentic in brand partnerships to what the future of influencer marketing will look like, this conversation dives deep into the reality behind today’s creator economy. Watch till the end for Rajiv’s honest takes on: – Whether influencer collaborations still allow honest reviews – The #1million mistake brands make when working with creators – His thoughts on defluence, authenticity, and staying relevant This episode sets the tone for a new kind of conversation — real, sharp, and necessary. #IIGCTalks #RajivMakhni #InfluencerMarketing #CreatorEconomy #PodcastIndia #TechInfluencers #BrandPartnerships #Defluence Timestamps 00:00 Introduction 00:45 Pivot From TV to Digital 07:32 Democratization of Advertising today 10:07 Print vs Digital today 13:15 Becoming a creator today 17:09 Creating Content in English vs Local 21:24 Rise of Hyperlocal influencers 25:40 The Defluence Conversation 31:16 Why are Tech creators only giving positive reviews? 43:19 Is the world too harsh on influencers? 53:39 Followers versus meaningful engagement 58:44 Long term partnerships don’t apply in Tech 1:05:05 How does Rajiv review products 1:08:40 Criteria to choose Brand Collaborations 1:13:45 Regrets on Brand Collaborations 1:16:54 Collaboration Beyond Categories 1:20:57 What ‘Made in India’ really means 1:26:19 The Biggest Indian Tech Myth 1:30:49 Rajiv’s favourite Tech Influencers 1:33:54 Rajiv’s Favourite Non-Tech Creators 1:41:19 Future Collaborations and Dream Brands 1:50:18 Closing Thoughts