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Convenience or Scam? Smartbox presents itself as the magic wand of modern gifting: no more socks under the Christmas tree or recycled scented candles. Just memorable experiences, ready to be unwrapped. The idea is as simple as it is powerful: don’t give an object, give an emotion. But reality, as is often the case, is a bit more complicated than the glossy cover photos. User stories are full of failed attempts to book the selected experience, “refined” venues that feel more like off-season hostels, and call centers worthy of a frustrating treasure hunt. Smartbox then, at least according to some, seems a bit like those perfect relationships you see on Instagram: nice to look at, but not always working the way you’d hope. Is that really the case? Let’s take a closer look. #businessmodel #business #enterpreneur