MIP, CA: Ep. 75 Kenny Morrison, Venice Cookie Company VCC скачать в хорошем качестве

MIP, CA: Ep. 75 Kenny Morrison, Venice Cookie Company VCC

http://cecono.me twitter.com/canneconomy facebook.com/canneconomy In this episode we sit down with Kenny Morrison, founder of the Venice Cookie Company. After a youth spent acting in film and television, he eventually branched out into photography, directing and producing. However, It was his involvement in a couple Los Angeles county medical marijuana dispensaries that sparked his interest in the cannabis edibles industry. Nowadays, the Venice Cookie Company is well-regarded as a leader in the industry, and are as known for their stewardship in industry associations as they are for their high quality edibles. Morrison weighs in on California's recent legislative promise to regulate their medical cannabis market, the risks currently associated with operating in the cannabis industry in California, and what he sees on the horizon for cannabis nationwide. Despite all of his success in business, he still maintains that the best word to describe him would be "surfer." We look forward to seeing what this surfer has in store next! On the genesis of the Venice Cookie Company: "It takes 15 or 20 employees to make our 2 stores run, right? And I realized, wow if I had 15 or 20 employees in a kitchen and in a little office, I could make products that would be in 100s of collectives... it just seemed like a natural direction for me to go in." "My gut tells me that cannabis is getting exponentially demystified with every month that goes by, in California, and the nation, and Colorado - I think peoples' attitudes towards cannabis [are] changing rapidly." "The one thing that seems to be the biggest hot button issue is edibles... and I think it's for good reason. Edibles are damn near psychedelic when they're really strong, and we probably have some far-reaching ideas, notions and perceptions of what psychedelics are, and if they're good or they're bad." "In the adult-use, rec market in the state of WA, our top-selling chocolate bar in the 'non-medical, recreational' cannabis market, is our CBD chocolate bar... And simultaneously, up in WA, our CBD bar is our worst seller in the medical market... I think the key takeaway form that is cannabis is a wellness product... the main thing people come in the store asking about is what's going to help me with my pain, what's going to help me sleep, stuff like that." "We've had a lot better outcomes, as far as trusting people in the cannabis industry, than we have in mainstream business, so I think that's interesting."