Boeing 787 Global Supply Chain failure | innovation Challenge | MBA Case study analysis and solution скачать в хорошем качестве

Boeing 787 Global Supply Chain failure | innovation Challenge | MBA Case study analysis and solution

Boeing 787 Dreamliner: Innovation Gone Wrong? The case is about the 787 Dreamliner, an airplane developed by the US based airplane manufacturer, Boeing Airplane Company (Boeing). The case examines the reasons that prompted Boeing to initiate the 787 project. It highlights the making of the aircraft, which was expected to change the dynamics of the world aviation industry. The case also highlights the distinguishing features of the aircraft and explains how it is more advanced than the existing aircraft. Various supply chain related issues are discussed in the case. The case also talks about the post-launch problems faced by the 787 Dreamliner and its repercussions. While some analysts were of the view that those problems were part of initial hiccups, some industry experts opined that Boeing’s aggressive outsourcing was responsible for them. On November 10, 2013, a 787 Dreamliner flight operated by Japan Airlines developed a problem with its battery – the latest in a spate of problems plaguing Boeing’s 787 aircraft. A cockpit indicator in the aircraft pointed to a problem with the battery connected to the aircraft’s auxiliary power unit. The 787 Dreamliner was developed by leading airplane manufacturer, the US-based Boeing Airplane Company (Boeing). The 787 Dreamliner was Boeing’s modern jet in which the aircraft manufacturer used new technology to cut the cost of fuel used for operating the plane by 20%. To reduce weight and improve fuel efficiency, the aircraft manufacturer used carbon-fiber materials and electronic systems with more powerful generators and higher-energy lithium-ion batteries. Boeing’s 787 Dreamliner was expected to be a game-changer for the commercial airplane industry. With its use of lighter materials and new construction methods, it promised huge savings in fuel as well as maintenance costs. The airplane, which was expected to revolutionize commercial aviation, was welcomed by the market with huge orders. However, ever since its development, the aircraft was plagued with troubles. Boeing had crossed its budget of developing 787 Dreamliner aircraft and was more than three years behind schedule in delivering it. Moreover, since January 2013, a series of technical problems had triggered international regulatory scrutiny of the jet. In the middle of January 2013, the entire 787 fleet around the world was grounded for three months. The company assured various airlines that it would address the problems and would assist them to resolve it. Although many advances have been made in individual areas at Boeing, as well as at the regional and business aircraft makers, the aerospace supplier networks taken as a whole still have a lot of room for further improvement. The case also identifies the manufacturers as copying Toyota's manufacturing practices which are the source of lean manufacturing practices. These advancements will be more pronounced in the future, as they are increasingly complemented by similar improvements more widely in other parts of the global large commercial aircraft supplier networks. Spurred by intensifying international competition, it is expected that the journey towards the creation of lean extended enterprises will, if anything, accelerate in the future. #strategy #boeing #supplychain #logistics #casestudy #mba #business #failure