Ad Age Purpose Marketing Hits And Misses with Thomas Kolster - grading Nike, Claude and others скачать в хорошем качестве

Ad Age Purpose Marketing Hits And Misses with Thomas Kolster - grading Nike, Claude and others

In this episode with Ad Age and editor EJ , Thomas Kolster takes a hard look at several purpose-marketing efforts, analysing what works and what flops. He covers campaigns from the likes of Nike, Claude and Tourism Tasmania, laying bare how each brand leans into-or stumbles over- purpose. You’ll learn: • What criteria Thomas uses to grade purpose-marketing campaigns • Why certain big-budget efforts miss the mark, despite best intentions • Key examples of both strong and weak executions in brand purpose • Practical take-aways Who this is for:If you’re in marketing, brand strategy or creative direction and you feel stuck between “doing good” and “looking good” - this episode will arm you with sharper filters and more honest benchmarks. Subscribe for more straight-talk, practical insight: How purpose works (and when it doesn’t).