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The pandemic accelerated e-commerce adoption by 4-5 years. Holy Bananas! Dr. Brandale Mills Cox and Del Esparza shared some eye-opening research that shows grocers expect 35% of their commerce will continue through delivery or pickup. That was unheard of pre-pandemic. This major lifestyle shift paved the way for businesses like Instacart to come in and revolutionize how we shop for groceries. Since the pandemic, brick-and-mortar businesses are increasingly moving their operations online — but not everyone is on board. Some people still value the in-person sales and shopping experience. The takeaway for agency owners? — if you're looking to capture the attention of more types of buyers, it's time to double down on the hybrid approach. Candidly, ignoring this major shift in consumer habits could mean missing out on profit. Check out the link to the full episode: https://predictiveroi.com/swa-podcast... Now’s the time to double down. Onward with gusto! #HybridApproach #ConsumerHabits #PredictiveROI