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새로운 라이프스타일, ‘고요한 명품’. 최근 몇 년간 패션계에서는 ‘콰이어트 럭셔리’가 주목받고 있다. 브랜드 로고를 전면에 내세우지 않지만, 그 가치는 누구보다 확실한 브랜드들. 에르메스, 로로피아나, 브루넬로 쿠치넬리, 브리오니, 더 로우가 대표적이다. 이들의 캐시미어 코트 한 벌은 1,000만 원을 훌쩍 넘어서지만, 로고는 거의 보이지 않는다. 하지만 판매량은 여전히 상위권. 이유는 간단하다. 진짜 부자들은 조용히, 그러나 확실하게 자신만의 스타일을 구축하기 때문이다. 이제는 과시보다 품격을 중시하는 시대. ‘보는 사람만 아는’ 진짜 명품이 대세다. 조용한 명품의 시대. 로고를 강조하지 않는 고급 브랜드가 뜨고 있다. 명품은 단순한 사치가 아니라 지속 가능한 가치를 지닌다. 최고급 소재와 장인 정신이 깃든 제작 과정, 유행을 초월하는 디자인은 시간이 지나도 변하지 않는 가치를 제공한다. 또한, 희소성과 투자 가치까지 갖춘 고급 명품은 단순한 소비를 넘어, 세대를 잇는 특별한 선택이 될 수 있다. 진짜 부자들이 선택하는 ‘조용한 럭셔리’, 이제 당신도 경험해볼 차례다. 에르메스, 로로피아나, 브루넬로 쿠치넬리, 브리오니, 더 로우 A New Lifestyle: "Quiet Luxury" In recent years, "quiet luxury" has been a rising trend in the fashion industry. These brands don’t flaunt their logos, but their value is undeniable. Leading the trend are Hermès, Loro Piana, Brunello Cucinelli, Brioni, and The Row. A single cashmere coat from these brands easily exceeds 10 million KRW, yet their logos are barely visible. However, their sales remain at the top. The reason is simple—true wealth is expressed quietly yet unmistakably through personal style. Let's explore the brands that transcend trends with the finest materials and timeless designs. At first glance, they appear simple. But the more you know, the more you appreciate their sophisticated charm. It’s no surprise that true elites choose them. The Era of Quiet Luxury Luxury brands that do not emphasize logos are on the rise. Luxury is not just about indulgence—it carries lasting value. Crafted from the finest materials with meticulous artistry, these designs transcend fleeting trends, offering timeless appeal. Moreover, rarity and investment potential make high-end luxury more than just a purchase—it is a special legacy that can be passed down through generations. It’s time for you to experience "quiet luxury"—the choice of true wealth. Hermès, Loro Piana, Brunello Cucinelli, Brioni, and The Row 1. A Hermès Bag You Can Carry from Your 20s to Your 40s One bag that never fails to appear on a 20-something's luxury wishlist is the Hermès Herbag. With a combination of canvas, leather flaps, and straps, this bag is considered an entry-level Hermès piece at a relatively reasonable price of around 4.58 million KRW. Originally released in a 31cm size, the Herbag has recently launched a 20cm version, skyrocketing its popularity once again. Hyeri wore the Herbag in a drama as a wealthy character, pairing it effortlessly with her school uniform—thanks to its classic design. Go Ara, now in her 30s, still carries the Herbag as her go-to daily bag. It's both convenient and stylish, making it a beloved choice. Park Ha-sun owns multiple Herbags in different colors, earning her the nickname "Herbag Queen." Lee Ji-hye revealed on YouTube that her husband gifted her the bag, and she continues to wear it regularly. With its fabric material, the Herbag is a practical choice that is easy to carry, can be worn as a crossbody or tote, and offers excellent storage capacity. 2. Loro Piana Founded in 1924 in Italy, Loro Piana gained fame for using vicuña wool, known as the "fiber of the gods." Vicuña is a rare fiber sourced from an Andean animal that produces only 120g of wool every two years. Due to this exclusivity, Loro Piana coats are priced at an astonishing 39.31 million KRW. It is a brand favored by the top 1% in Korea, including Samsung Chairman Lee Jae-yong, LG Honorary Chairman Koo Bon-moo, and actress Lee Young-ae—all known for their quiet luxury style. 3. Brunello Cucinelli This Italian brand exclusively uses top-tier Mongolian cashmere, with all products handcrafted in Italy. The signature colors are beige and gray, embodying understated elegance. It is highly popular among the upper class in their 30s and 40s. Facebook founder Mark Zuckerberg reportedly owns dozens of $300 Brunello Cucinelli cashmere t-shirts, custom-made for his wardrobe. 4. Brioni A custom suit brand for the top 1%, Brioni was founded in 1945 in Italy. Each suit undergoes 220 meticulous steps before completion. Notable wearers include Andrew Garfield, Benedict Cumberbatch, Donald Trump, and Hollywood stars like James Bond (in multiple films), Brad Pitt, and Tom Cruise. Recently, Brioni has expanded into women's fashion with the La Donna collection, gaining even more attention. 5. The Row The Row is a luxury brand founded by Hollywood’s most famous twins, the Olsen sisters. Praised for its high quality and minimalist design, The Row is at the forefront of the old-money aesthetic, securing its place in the luxury market. Unlike Chanel or Louis Vuitton, it doesn't rely on flashy logos. Yet, the materials and craftsmanship alone make it clear that these bags belong in the ultra-luxury category. Jung Yoo-mi – Bourse Bag (2.5M–3M KRW) Park Min-young – Camden Leather Bag (4M–5M KRW) Jennie (BLACKPINK) – Terrace Bag (3.5M–4M KRW) Lee Boo-jin (Hotel Shilla President) – Margaux Bag (6M–7M KRW)