Scott Brinker: Product Marketing, AEO & Control of the Customer’s Journey - Episode #34 скачать в хорошем качестве

Scott Brinker: Product Marketing, AEO & Control of the Customer’s Journey - Episode #34

How can mastering MarTech unlock customer connection and marketing success in the age of AI? In this episode of Connect To Market, host Casey Cheshire welcomes Scott Brinker, Martech Analyst and Advisor at ChiefMartec, to explore how marketing is evolving in a technology-driven world. Scott shares how prioritizing direct customer engagement, maintaining brand integrity, and delivering exceptional experiences provides a foundation for more effective, human-centered marketing. He explores how AI is reshaping consumer behavior, why traditional marketing principles remain important, and how marketing leaders can balance technology with human connection. From leveraging customer advocacy to ethical considerations in algorithmic pricing, Scott breaks down actionable strategies for creating loyal audiences, building trust, and driving meaningful impact. He also reflects on his journey in MarTech and how it informs his approach to marketing leadership. In this episode, we cover: Why customer interaction is essential for modern marketing How AI is transforming marketing strategies and consumer expectations Practical strategies for fostering customer loyalty and advocacy Ethical considerations in AI-driven marketing and algorithmic pricing If you’re a marketing leader looking to thrive in a fast-paced digital landscape while keeping human connection at the center, Scott’s approach offers a clear roadmap for building more strategic, customer-focused, and impactful marketing. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market. Connect with Scott: LinkedIn:   / sjbrinker   Chief Martec: chiefmartec.com Ways to Tune In: Spotify: https://open.spotify.com/show/01kCcPP... Apple Podcasts: https://podcasts.apple.com/podcast/co... Amazon Music: https://music.amazon.com/podcasts/b5c... iHeart Radio: https://iheart.com/podcast/282837141/ Podchaser: https://www.podchaser.com/podcasts/co... YouTube:    • Connect To Market Podcast   Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/