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For a session presented by Qiddiya City at the Skift Travel Megatrends 2025 in London, Ross McAuley, Managing Director and Director General of Qiddiya City DMMO, sits down with Kate Irwin, Managing Director, EMEA at Skift for a thought-provoking session around the Skift Megatrend: “The Power of Play Is Inspiring a New Generation of Travelers.” He highlights how Qiddiya City, a groundbreaking destination near Riyadh, Saudi Arabia, is redefining travel through immersive entertainment, sports, and cultural experiences. Key topics include: The concept of a “city built for play” Highlights like a gaming and esports district, a world-class motorsports track, and the world’s tallest and fastest roller coaster Research findings on how play-based travel resonates with modern travelers and investors: https://skift.com/insights/new-report... Tune in for a thoughtful discussion on what play means for the future of travel. View the full editorial write-up at https://skift.com/2024/12/10/qa-the-p... We host the Skift Megatrends event annually, bringing together industry leaders to explore the future of travel. Stay updated and register for upcoming events: https://skift.com/megatrends View the full Skift Travel Megatrends 2025 Playlist: • Skift Travel Megatrends 2025 See all future Skift events and past event highlights with travel leaders at https://live.skift.com Connect with Skift LinkedIn: / skift X: / skift Facebook: / skiftnews Instagram: / skiftnews WhatsApp: https://whatsapp.com/channel/0029VaAL... Subscribe to @SkiftNews and never miss an update from the travel industry. #SkiftMegatrends2025 #QiddiyaCity #FutureOfTravel #PowerOfPlay