Navigating the Creator Economy: Platform Competition, Collaboration, Future of Influencer Marketing скачать в хорошем качестве

Navigating the Creator Economy: Platform Competition, Collaboration, Future of Influencer Marketing

"Navigating the Creator Economy: Platform Competition, Collaboration and the Future of Influencer Marketing" As influencer marketing becomes an increasingly significant part of brands’ marketing budgets, social media platforms have come to play a critical role in enabling brands to reach their target audience and build stronger connections with their customers. Influencers also rely heavily on social media platforms to reach their audience but face unique challenges such as algorithm changes, platform bias, and privacy issues, and must constantly adapt to maintain their reach and revenue goals. At the same time, creators and brands face platform competition, consolidation, and a rapidly changing technology landscape. Join us for a panel discussion on the future of the creator economy and the role of social media platforms in shaping it. Our panelists will share insights on the key trends shaping influencer marketing, strategies for building successful collaborations between brands and creators, and how to overcome the challenges and opportunities presented by platform competition and consolidation. We’ll explore the impact of AI and other emerging technologies on the creator economy, and discuss best practices for navigating this rapidly evolving landscape. Peter C. Evans – Chief Strategy Officer, McFadyen Digital (Summit Co-chair) Lindsey Gamble – Associate Director of Influencer Innovation, Mavrck Heidi Mika – Director of Influencer Marketing, Mekanism Ansley Williams – Head of Influencer Marketing, North America, Ogilvy Jordan Yates – Marketing Engineer & Content Creator