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Reducing inappropriate antibiotic use requires more than just medical knowledge — culture and behaviour play a critical role. Interventions need to move beyond education, to incorporate restrictions, environmental restructuring, as well as institutional incentives that promote prudent antibiotic use and change prescribing behaviours. During this webinar, experts discuss how to develop context-specific solutions and how to effectively integrate behavioural science into AMR efforts within healthcare settings. Speakers: ⮕ Michael A. Borg, head of the Department of Infection Prevention & Control at Mater Dei Hospital in Malta and chairs the National AMR Committee. ⮕ Alona Mazhnaia, Behavioural and Cultural Insights researcher working in WHO, with experience in behavioural and implementation science research projects focusing on antimicrobial resistance. Recorded on 27 January 2025 #behaviouralscience #publichealth #AMR