3 Ads That Break Stereotypes скачать в хорошем качестве

3 Ads That Break Stereotypes

These are not commercials but a gratuitous tribute to our women and womanhood. 1. Prega News #SheCanCarryBoth The ad showcases the boundless spirit of womanhood. The film successfully conveys the true nature of women who can effortlessly transition between a wide range of roles. People mistakenly believe that a woman's possibilities in all areas of life are limited by having a job. It is a common misconception that a woman must give up the many pleasures of womanhood in order to focus and succeed at work. The advertising from Prega News intends to break the stereotypical inhibitions that women may have as well as the myth that having children will terminate their careers. 2. Harvest Gold #EkRIGHTturn #BreakTheBias Jab nayi soch aaye toh badalaav aaye! (When new thoughts come, changes come). Harvest Gold is celebrating women who break the gender bias with every turn they take in life. Chalo le #EkRIGHTturn and be the change we want to see! 3. Olay #STEMTheGap The ad film made in partnership with Publicis PGONE Singapore focuses on how unconscious prejudices lead girls to believe that STEM (Science, Technology, Engineering, and Math) disciplines are not for them and aims to help close the gender gap in STEM-based careers in India. The ludicrous idea that girls and young women shouldn't be interested in science and technology is constantly shown being mindlessly enforced by parents, schools, and other adults in the film. "When you think of a critical but challenging goal like achieving gender parity in STEM, it’s easy to think ‘but what does it have to do with me?’ The fact is, the current gap between boys and girls lies not in their abilities, but in our minds. We can all play a part in narrowing this gap by being more aware and conscious of our everyday biases and societal blind spots, and in encouraging others to do the same.” said Ajay Vikram, Chief Creative Officer – Global Clients at Publicis Singapore. Thank you for watching! Please subscribe to the channel for more Ad stories:    / @theadstory1095   #breakthebias #genderequality #empowerment