Retail Reward Programs Vs. Brand Loyalty Programs [Customer Loyalty Minutes] скачать в хорошем качестве

Retail Reward Programs Vs. Brand Loyalty Programs [Customer Loyalty Minutes]

At first glance, there’s not a big difference between loyalty programs — they’re just tools to retain customers. But if you’re a retailer, there are specific loyalty features that cater to your business. And the same goes for brands. In this video Zsuzsa Kecsmar, Antavo’s CMO & Co-founder, asks Jörn Roegler, Antavo’s VP of Strategy & Insight, about the key differences of retail loyalty programs and brand loyalty programs. 0:00 Loyalty programs for brands and retailers 0:46 Retailers face higher purchase frequency and competition 1:52 Brands seek to engage customers & drive word of mouth 3:40 Retailer loyalty programs are often transaction focused 4:18 Brand loyalty programs build long-term engagement 5:22 Learning more about customers helps you target them directly 6:06 The debut of an online store can be boosted by a loyalty program If you wish to learn more about how to increase revenue with retail-focused loyalty program, check out our article: https://antavo.com/blog/retail-reward... Do you want to learn about the next videos? Sign up for our newsletter: https://antavo.com/newsletter/ To learn more about Antavo and customer loyalty, check out our website: https://antavo.com/ #Loyaltyprograms #Brands #Retailers