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Alt text is one of the easiest improvements you can make to your website and one of the most ignored. When images don’t have proper alt text, search engines can’t understand them, image search traffic is lost, and assistive technology users are left without critical context. In this video, you’ll learn what image alt text actually is, why it matters for both SEO and accessibility, and how to write it properly without overthinking it. We’ll walk through real examples, including product images that need clear descriptions and decorative images that should be ignored by screen readers. What you'll learn 1. The Screen Reader Reality: What users actually hear when alt text is missing 2. SEO Strategy: Why search engines need alt text to index your content 3. The "3-Step Formula": Exactly what to write (and what to leave out) 4. Decorative vs. Functional: How to handle background textures and icons 5. WordPress Tutorial: How to fix your images in the WordPress Media Library or in your site’s HTML Alt text isn’t about keyword stuffing or writing long descriptions. It’s about clearly explaining what an image shows and why it matters on the page, nothing else. If you’re using WordPress, we’ll also show how Ally can scan your site, find missing alt text, and help you fix everything in one place, without digging through code or media files. 👉 Scan your site for free today and see how you can make your website more accessible: https://elemn.to/accessibility-checker