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Thirty-year industry veteran and co-team leader of a 120-agent organization, Tony Martinez breaks down why pre-foreclosures and short sales remain one of the most overlooked listing opportunities in today’s market. Drawing from personal experience during the 2008 financial crisis and his work training agents nationwide, Tony explains how to approach distressed properties with clarity, ethics, and confidence. This pre-recorded episode reveals how to turn rising foreclosure activity into a predictable lead source by mastering positioning, prospecting, and specialization. If your business feels inconsistent or reactive, this conversation delivers a framework for creating stability and long-term control through niche expertise. Here’s what you will discover in this episode… • How to structure your prospecting using the 70/20/10 model to consistently convert pre-foreclosure listings before competitors engage. • Why specialization, through certifications like CDPE and military-focused training, creates confidence, higher conversion, and long-term market authority. • How to approach distressed homeowners ethically and strategically so they exit with dignity while you build a predictable listing pipeline. JUMP TO THESE TOPICS 00:00 – 🎙️ Why Pre-Foreclosures Still Matter In Today’s Market 02:05 – 📉 The 2008 Crisis And How It Shaped Tony’s Focus 04:15 – 🧠 Service vs. Commission: The Required Mindset Shift 06:00 – 🎖️ Military Buyers vs. Distressed Sellers: Key Differences 08:05 – 📌 Why Specialists Convert More Than Generalists 10:00 – 💰 Equity vs. Underwater: Understanding Today’s Pre-Foreclosures 14:45 – ⚠️ Ethical Pitfalls Agents Must Avoid 17:00 – 📊 The 70/20/10 Prospecting Model Explained 21:40 – 📱 Using Social Media To Reach Sellers Before They Raise Their Hand 23:45 – 📈 Are Foreclosures Coming Back? What The Data Actually Shows 27:20 – 🛡️ How To Future-Proof Your Real Estate Business REACH TONY: ⚡️ Real Estate Advancement Institute: https://reainow.com ⚡️ CDPE Designation: https://cdpedesignation.com ⚡️ Military Residential Specialist: https://gomilres.com RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ Pre-Foreclosure Leads: https://www.redx.com/products/prefore...