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Business transformation and efficiency will remain a key business focus in 2025. To support this ongoing and fast-moving shift, I’ve created the UX Research Advisor GPT—a simple tool designed to empower all teams, especially those under budgetary and time constraints, to accelerate their discovery and user research efforts efficiently. My role as an hashtag#Engagement Strategist and UX Director has given me a clear perspective on how marketing and communications teams are evolving amid ongoing consolidation and internal reorganization. Too often, discovery and user research is treated as an afterthought—or worse, entirely overlooked in project scopes. My GPT acts as a hashtag#conversation starter, to hopefully make clear the hashtag#value of a strong UX and CX team, by helping identify top level market opportunities, ensure teams ask the right questions, and thoughtfully work with analytics and engineering teams to extract meaningful insights from data. It’s about taking the time to think and workout better solutions before you’re caught “building the plane while it’s flying.” ✈️ AI isn’t about replacing hashtag#human expertise. 👶🏼 With over a decade of UX strategy and design leadership, I see AI as an extension of a great team—enabling smarter upfront research, faster road to synthesis, hashtag#collaboration and more informed data driven decision-making to build exceptional, inclusive and accessible products in 2025. In this video example, I demonstrate a top level case for a fictitious pharmaceutical client: 1️⃣ Starting with engagement trends in the hashtag#pharmaceutical industry 2️⃣ Identifying patient education and community opportunities 3️⃣ Refining the focus to pediatric asthma populations I encourage you to try this tool. It can help teams across all business and product design sectors. Start by telling it alittle about your product and persona type—whether it’s already in market or still in the definition phase. 👉 Check it out here https://lnkd.in/gmhRjCwC Let’s broaden our teams' vision and create more impactful product and revenue outcomes in 2025. Happy New Year! I’m hashtag#available for full time and fractional : UX hashtag#Leadership, Strategy, end-to-end product design and advisory roles. 👉 Check my other design GPTs AEM Design Assistant : https://lnkd.in/gghCTVKw Product Innovation and Case Study Helper : https://lnkd.in/gQh2gTPH hashtag#UXResearch hashtag#AI hashtag#Innovation hashtag#ProductDiscovery hashtag#Efficiency hashtag#BusinessStrategy hashtag#UX hashtag#CX hashtag#UXR hashtag#productdesign hashtag#design hashtag#designer hashtag#d hashtag#product hashtag#designinspiration hashtag#graphicdesign hashtag#art hashtag#productdesigner hashtag#ui hashtag#uidesign hashtag#userexperience hashtag#innovation hashtag#branding hashtag#uiux hashtag#designthinking