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What if the only way to chase your dream was to live a secret double life and hide your true identity from everyone you love? For Nagma, blocking hundreds of relatives wasn't just a choice—it was a survival tactic to protect her soul. 🚨 In this high-stakes episode of the Lost The Plot Podcast, we sit down with the hilariously resilient Nagma, famously known as "That Malu Chick," to uncover the hidden history of her rise to the top of India's creator economy. Nagma’s journey began in the shadows of intense cultural hurdles and high-pressure family interventions. While most college students were worried about exams, Nagma was navigating the mental weight of a digital "double life," going to extreme lengths to keep her passion a secret—including hiding her real name from her own audience until her wedding day. The struggle was physical and emotional; from being grounded as a college student to the constant fear of being "caught," she fought a silent battle to protect a creative spark that the world around her tried to extinguish. The massive turning point came in 2016 with the launch of Musically in India, a moment that transformed her secret hobby into a legitimate professional career. Nagma didn't just join the platform; she conquered it, becoming one of the country's first major creators and finally building a bridge of understanding with her family. Her transformation from a grounded student living in fear to a global brand is a masterclass in persistence and turning every "no" into a building block for a digital empire. This episode is a must-watch for anyone who has ever felt forced to hide their true self to fit a mold—it’s time to learn how to turn your secret passion into your greatest power. ----- A FilterCopy Podcast Producers: Aditi Shrivastava Vinay Pillai Ankit Panicker Ankit Bathija Created and Hosted by: Vishnupriya Malvika Pattenset Creative Producer: Karthik Mohan Associate Creative Producer: Paloma Ghate Growth and Distribution: Shravika Behl Raghunath Gangi Megan Dsouza Business Manager Rishabh Anil Production Team: Main DOP - Ajit Keshari 2nd DOP - Nirbhay Gajbhiye Camera Operator - Sunil Kumar Creative Director: Harshal Desai Editors: Sagar Singaurey Sound Recordist: Ajit Keshari Spot: Arvind Akhtar Shaikh Social Media team: Paloma Ghate Karthik Mohan Megan Dsouza Graphic Designer: Sagar Singaurey In association with: Jack of All Films Follow us on Instagram https://www.instagram.com/losttheplot... Follow us on Spotify https://open.spotify.com/show/1xfNjDO... Follow Nagma Nasser (thatmalluchick) https://www.instagram.com/thatmalluch... Follow Malvika Pattenset https://www.instagram.com/malvika_pat... Follow Vishnupriya https://www.instagram.com/vishnupriya... For business queries: Ankit.panicker@pocketaces.in ------ 0:00 - 2:30: What's in the name 'That Mallu Chick 2:31 - 11:43: She got caught and grounded! 11:44 - 13:10: Living in a Brown Household 13:11 - 17:21: The beginning of content creation 17:22 - 21:03: Nagma's Instagram beginning 21:04 - 22:27: A dream to be on a screen 22:28 - 25:03: Surviving Chennai with 4 Parents (Yes, Really!) 25:04 - 21:03: Love and wait, there is more?